MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as mainstream television formats, relying on regularly timed shows via cable. In contrast, on-demand streaming operate on subscription models, with global streaming giants, Disney+, and niche players serving as dominant forces. As media consumption habits shift, rivalry between conventional TV networks a